Showcase Feature

Jane Lee - Dexterity

Jane Lee has been working under the name of Dexterity providing media relations for technology companies and small businesses since 1994. Clients can be located anywhere in the world, but they all need one thing – exposure in the UK media. Jane has helped clients in the areas of e-commerce, retail, IT security, application development and telecoms, but can build contacts in any sector once she has a good story to offer editors.

Jane’s success rests on a combination of understanding her client’s business and a sound track record with influential journalists. Using a highly experienced, well-regarded independent PR consultant like Jane Lee is the equivalent of a top-level senior account director working consistently on your behalf. With larger agencies, such high calibre people are rolled out to win your business and then are off to the next pitch, leaving your work to junior account executives. The churn at such agencies tends to be high and you pay for them to learn your business and establish relationships with the relevant media representatives.

Dexterity is part of a network of experienced independent PR and marketing associates whom Jane can call on to offer expertise and contacts in specialist areas, if required. That means your business has access to a team of high-level experts without paying high-level agency prices. Dexterity gives you great value from your PR budget.

Contact details

Nominator

Nominator's Name: Simon Armstrong

Company Name: Actinic

Nominator Comments: Comments on performance: Jane has built the visibility of Actinic’s ecommerce and EPOS software and services in the appropriate media, raising the profile of the company with our target audience.

She takes the time required to fully understand the trends within our marketplace and advises us on how we can best engage with emerging opportunities.

Traditional print PR activities are merged with blogs and adopting social media strategies were appropriate for our business.

Her persistence in meeting what are often very tight deadlines so that we don’t miss opportunities is a credit to her professionalism.