Women In Media Training - Marketing, The Web and What you MUST Know

Date: Thursday 23 November 2006
Time: 8.30am – 1pm
Place: Blanch House, Brighton

Top tips from this workshop

Things move fast in business and faster still online. For attendees that wanted to get the very best business and marketing results from online efforts, this session helped them keep up with new trends and big changes. The session was about seeding new ideas and encouraging attendees to share experiences, voice doubts and pose online problems in order to find newer, better online marketing ideas to try out.

This session was hosted by Will McInnes, director of web design agency Nixon McInnes.

The course covered:

1. Marketing on the Web
An overview of what's possible and where online marketing is at today.

2. The Future of the Web: What is Social Media?
Case studies and group discussion.

3. Blogging
What is it all about, is it really worth it, practical next steps.

4. Online PR
Introduction to the new rules of PR, practical techniques.

5. Conversion
The forgotten goals of online marketing; human behaviour, analytics.

Will is rerunning this course for those that want a further session about online marketing:

Online Marketing - What you need to know and how to apply it