NixonMcInnes

Who are you, what do you do and why do you do it?

I am Will McInnes, proud member of the NixonMcInnes team.
I help customers to think differently about how the web can help their organisation thrive.
I do it because I love helping people, and I love the new wonderful things that the web can do for us all.

Did you really want to become a founder member or were Nick's skills of persuasion too hard to resist?

I really wanted to!
Having lived in Sussex since I was 8 I feel passionately about this area, this community, the people here. In business terms, Wired Sussex has been one of the few organisations that has genuinely assisted in our success, so being involved in the direction of this particular organisation in this region of ours fits in with our ethics.

What's going to happen to Wired Sussex in the next five years?

Its new-found agility and freedom will help it evolve so that it can continue to be as helpful tomorrow as it has been today; maybe even more helpful which will be a big achievement indeed.

What was your most unpleasant job (factory work included) and how did it help you to get where you are today?

Making and moving around piles of catalogues in a warehouse in Newhaven. It didn't help me at all, other than to give me a profound and deep-seated fear of warehouses with piles of catalogues in them.

Everyone's got a book in them, what's yours?

It's a fictional work about some kind of fantastical world, either in the future like a William Gibson novel, or in the past like one of Tolkien's masterpieces.

If you could pinch anyone's genius idea (myspace, youtube, the wheel) and claim it as your own, what would it be?

Innocent Smoothies. Simple, of-the-moment, and a masterclass in consumer branding.

When you're not being a big cheese and making important decisions, what do you do for fun?

Rough house my one year old son (don't worry, he loves it).
Play the Kooks loudly.
Water the garden.
Cycle along the seafront.
Read business books.
'Socialise'.