Everyone seems to be talking about ‘Big Data’ but what are the opportunities for businesses and why is it so exciting? Guest blogger Sam Zindel (Data Modelling Analyst at iCrossing) explains….. 90% of data that exists in the world today was generated in the last 2 years. With this explosion of data, driven by the unstructured world of social media content, the digital industry is faced with an ocean of opportunity to better understand human behaviours, interactions and trends. The technology is now available to process large amounts of unstructured data in frighteningly fast times. We are at a pivotal …
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