Telemarketing Training Workshops

Telemarketing is tough!

When done properly, telemarketing can increase new business, repeat sales and market knowledge considerably. However, even for the many business owners who realise the power of telemarketing, actually making the calls themselves can be an unattractive prospect.

We are an award winning business-to-business telemarketing consultancy with a proven track record in delivering real results across a wide range of industries. In our telemarketing training workshops, we can offer you the benefit of our knowledge and experience to help you to offer intelligent telemarketing, putting your business ahead of your competitors.

Course Content

Our workshops are broken down into two key modules – Building Positive Rapport and Telemarketing Tips – with the option of a third module tailored to your particular company. Topics covered include:

Building positive rapport

• The power of positive words
• Making a good first impression
• People buy people
• How to listen

Telemarketing Tips

• How to prepare for success before picking up the phone
• How to structure an effective call
• The importance of open questions
• Having multiple objectives to every call
• Getting past the gatekeeper
• Simple but effective sales techniques
• The difference between Decision Maker and Influencer calls
• Objection handling
• Building confidence and staying motivated
• The importance of a good close to your call

Tailor telemarketing to your company

• What are you looking to achieve?
• Defining your objectives
• Preparing for your incoming and outgoing calls
• How to use experience and industry knowledge to your advantage
• Incorporating telemarketing into your wider marketing strategy

The emphasis will be very much on team participation, with flipcharts, interactive work booklets, games and role plays used throughout the workshop.

Costs

• As a member of Wired Sussex you are eligible for the discounted rate of £175 per person + VAT for a minimum of 4 delegates (usual cost is £200 per person). We recommend between 4 and 6 delegates per workshop. Workshops can be run per company or there is the option of an open course which works very well with delegates representing different companies.
• If the optional third module, Tailor Telemarketing To Your Company, is required we suggest another half day workshop be allowed. The cost will be £350 + VAT for up to the original six attendees.
• We can offer follow-up sessions of 1.5 hours to recap on the workshop and discuss how it has helped you in “real world” situations – the cost of this will be £100 + VAT.

Please contact Jacky Misson on 01273 66 79 79 for workshop dates and further information.

Testimonials

“An excellent day that I would highly recommend to anyone who has to make cold calls. I learned an awful lot, enjoyed the day and have come back to work brimming with ideas and with some really practical and realistic tools to ensure the process continues beyond the training room. My confidence has grown very much as a result and a few areas that had been really causing problems and confusion have been completely resolved.”
Thea Allison, Brighton & Hove Community Partnership

“There were various elements that you raised which will fundamentally change the way we are currently working. We are probably doing about 90% of the 'right' things; however, without the final 10% being correct we may as well be doing it all wrong. I think that you really added/clarified the 10%, and it is that piece that is the key to the success of our telesales efforts.”
Paul Clement, Eurisko Consulting