SEO/PPC Specialist

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Life on two wheels is great! We're all passionate about motorbikes here at The Cafe Racer and we're proud to be the UK’s leading supplier of retro and vintage style motorcycle apparel and accessories.

We are looking for a part time (2 day per week) SEO/PPC Specialist who will help us create and drive our overall PPC and SEO strategy - This is a great opportunity for someone to really embrace this opportunity and make it their own.

Responsibilities

  • Creation of overall PPC and SEO strategy

  • Monitor and report on ROI and ROAS

  • Implementation of the PPC and SEO strategy working within a clear set of KPIs

  • Deliver PPC campaigns on platforms such as Google Ads, Facebook, Instagram and Bing

  • PPC campaigns to include, Shopping, Search, Retargeting, Dynamic

  • Ensure attribution models for PPC across all platforms are reporting accurately

  • Working with the Digital Manager to create PPC campaign landing pages to ensure maximum conversions and ROI

  • Perform extensive keyword research and manage all bidding strategies

  • Ongoing regular optimisation of PPC campaigns

  • Managing PPC budgets

  • Perform an audit of current activity

  • Keeping up-to-date with the latest trends and development within SEM and PPC

  • Deliver SEO campaigns working with the Digital Manager to ensure on-page and off-page SEO

  • Improve ranking in the major search engines

  • Perform ongoing SEO keyword research and expansion of keyword opportunities

  • Working with the Digital Manager to implement content recommendations for organic SEO success

  • Working with the Digital Manager to recommend changes to the website structure, linking, content and other factors for organic SEO success and to improve PPC results

Requirements

  • At least 3 years experience in a similar role with proven track record delivering successful PPC and SEO campaigns within e commerce

  • The ability to analyse results and make recommendations to improve results

  •  Proficient in Google Ads, Merchant Centre, Search Console, Google Analytics

  • Excellent knowledge of technical SEO for e commerce

  • Excellent communication and reporting skills

  • Solid understanding of performance marketing, conversion and online customer acquisition and retention

  • Experience in A/B testing and reporting

  • E commerce experience is vital for this role


Similar searches: SEO & PPC, Shoreham-by-Sea