Customer Relationship Management Executive - Neilson Active Holidays

Digital, Media & Technology

Brighton and Hove

Closing date: 02/08/2017

From our base in Brighton Marina, Neilson Active Holidays create award-winning beach, sailing and ski holidays and continue to perfect the art of making everyone feel welcome. No matter what the level of experience, Neilson Holidays really do let our guests "relax as hard as you like". We are now a wholly independent holiday company and continue to develop holidays we love to share with our guests.

Job Description:

Playing a vital role within the marketing team, the focus for the CRM Executive will be to optimise email communications to engage customers and drive bookings.

Email Marketing:

• Working with the DMM to ensure timely delivery of all targeted email campaigns (weekly and adhoc)

• Maintaining an email campaign planner across all Neilson products

• Working with the DMM in the development and delivery of Neilson’s email marketing strategy

• Liasing with in-house design and content teams on the look and feel of email briefs, ensuring industry best practice is followed at all times

• Implementation and management of dynamically populated, automated email campaigns

• Implementation of robust testing plans to optimise dynamic content, subject lines, deployment times and promotional offers

• Maximising email campaign performance and customer engagement through continual review and improvement

• Conducting regular industry research and monitor competitor activity Customer Relationship Management (CRM):

• Working with the DMM and sales teams to plan and deliver CRM campaigns across all Neilson products to encourage customer acquisition, retention and loyalty

• Working with the DMM and sales teams to implement tactical customer lifecycle marketing campaigns

• Ensuring the customer database is segmented effectively for targeted marketing activities

• Conducting regular customer segmentation analysis

• Providing proactive recommendations for automated and event triggered communications

• Working with and acting as lead contact between the Neilson Marketing Team and the CRM supplier

Skills Range:


Previous experience in working with databases, data analysis, segmentation and email marketing platforms.

Good understanding HTML


Previous experience of using Google Analytics for campaign tracking and reporting, and Adobe Creative suite.

Knowledge of the activity holiday market an advantage

Person Specification:

Strong communicator – written, verbal and presentation

Ability to manage multiple key tasks at any time

Results oriented and articulate

Strong attention to detail and consistency

Individual with a proven ability to interpret, review and direct change

Commercially astute

Numerate with good attention to detail

Key Area: Marketing/PR 13-1161.00Marketing/PR
Salary: £25,000-£27,000
Attendance: Full-Time

No agencies please

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