Junior Marketing Executive - New Era Education

Digital, Media & Technology

Brighton

Closing date: 20/04/2017

New Era Education are a market leader in the Educational Software industry with over 18 years experience.

We’re part of the successful New Era global education group, supporting thousands of schools and millions of users across the world.

Job Description:

A fantastic opportunity for an enthusiastic marketeer to join the marketing team and help support the growth of the New Era brand.

The ideal candidate will be a focussed self-motivated marketer with creative flair who can bring digital and traditional marketing strategies to life. You should be passionate about all things digital and strive to deliver exciting and show stopping campaigns and content.

Experience of the UK education market or selling to the public sector would be an advantage but not essential.

Key responsibilities:

• Assist the Marketing Manager in the development of the annual marketing plan

• Copywriting for online and offline marketing collateral

• Plan, develop and implement effective communication campaigns

• Campaign reporting and ROI where appropriate

• Website management via CMS and SEO

• Manage all social media accounts

• Create unique and creative content for social, blog pages and external partner websites

• Event management

• Create and schedule PPC and social paid advertising

• Create and send out template-based email marketing campaigns

• Lead management and segmentation

 
Skills Range:

Experience sought:

• 2-3 years experience in similar role

• Strong project management and organisational skills

• Strong copywriting skills

• Bachelor degree in Marketing, or related discipline

• Experience in product marketing

• Experience with Online Lead Funnels (generation, nurturing, scoring and conversion)

• Experience with website management/development (CMS, Landing pages, Microsites,

Templates, Styles, Basic HTML & CSS)

• Experience in managing and designing PPC campaigns

• Experience with email marketing automation

• Knowledge of SEO and SEM theory

• Knowledge of online analytics programs i.e. Google Analytics, Trends, Webmaster Tools,

Website Optimizer, Keyword Tool, URL Builder)

• Experience with Web 2.0 and Social Networks (Blog, Twitter, LinkedIn, Google+, Facebook,

YouTube)

• Familiarity with Microsoft Office (Word, PowerPoint, Excel)

• Proven track record of producing innovative & proactive marketing campaigns

 
Person Specification:

Personal Skills Required:

• Committed and consistent high-achiever, positive ‘Can-Do’ attitude

• Self-motivated & results-driven

• Good communicator

• Team player, trustworthy & earns respect from colleagues

• Attention to detail in own work, and in context of company policy and industry

standards/regulations

• Desire to interact and work with range of company departments and functions

• Flexible, willingness to adapt and innovate

• Well presented, smart and personable

• Organised and efficient

• Able to work under pressure

• Professionalism

 
Key Area: Marketing/PR 13-1161.00Marketing/PR
Salary: £18,000 - £20,000
Attendance: Full-Time
 
Additional Information:

Additional Information:

• Office based, at our Brighton office

• Must be prepared to travel as required

• Hours = 8.30am – 5.00pm

• Extra hours may need to be worked in order to complete tasks to schedule. Some early

morning, late evening and weekend working will be necessary

• 20 days holiday

• Option to join contributory pension scheme

• This is a full time position

• Child-care voucher scheme

 
 

No agencies please

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