Web Analyst - Friday Media Group

Digital, Media & Technology

Brighton and Hove

Closing date: 16/06/2017

Friday Media Group has grown from strength to strength in the online marketplace over the past decade, resulting in us now operating 75 online businesses, many of which are market leaders. It has undoubtedly become the company it is today because of the hard working and enthusiastic staff.

We’re a team with a positive ‘can-do’ approach, and are passionate on delivering growth in traffic and response as part of the businesses ambitious growth plans.

Friday-Media group is all about our people, we're a energetic and youthful bunch and very much retain our family feeling. We have regular social events, nights out, summer bbq's and games!

Our HQ is located just a 10 minute car journey outside of Brighton, ideal if you have a car as we have plentiful onsite parking! If you dont drive there is a local bus service, and we're a friendly bunch, so pleanty of our staff offer lift share.

This is an extremely exciting time time to join Friday Media Group, and we’re looking for a Web Analyst to play a pivotal role in growing traffic levels on our websites.

Job Description:

The Web Analyst will sit within Friday Media Group’s Traffic & Insights team. This is a talented team of SEO, PPC, B2C & Analytics specialists, who are committed to delivering growth in traffic and conversion KPIs across Friday Media Group websites.

The Web Analyst is responsible for delivering quality data analysis, insight and recommendations into website and traffic performance. You will also as work closely with the product team to run CRO tests to enhance the website performance (conversion rate optimisation). This will include using web analytics tools such as Google Analytics, CRO tools, SEO keyword tracking tools such as SEMRush, and competitor tracking tools such as SimilarWeb.

The Web Analyst will also be our internal ‘champion’ of all things web analytics. This includes being seen as the web analytics expert in the company, ensuring that the business adheres to all tagging best practices and processes, and rolling out appropriate Google Analytics training both internally and to clients.

The Web Analyst will also need to work with relevant teams across the business to ensure their insight and recommendations are delivered, and also that the impact of this activity is fully measured.


You will be responsible for the following:

Web Analytics. You will carry out ongoing technical audits across our websites to identify areas that improve the measurement of traffic, conversion and response. You will spec out required tagging changes, and work with the Product and Dev teams to ensure this work is tested and delivered.

Insight. Using tools such as Google Analytics, Adwords, Search Console, SimilarWeb PRO, SEMRush and internal data, you will be conducting ongoing analysis of these datasets to identify insight and opportunities that will grow traffic, conversion and response across all marketing channels. You will feed these insights to stakeholders, and work with other internal teams to ensure your recommendations are actioned and measured.

Product analysis and CRO. Working with our product and marketing teams to provide insight in areas such as web conversion, package revenue performance, competitor products to ensure we have best in market products.

Reporting. You will ensure that KPI reporting is automated and visualised in a way that's easy to understand and engaging for all stakeholders. This will involve using tools such as Google Data Studio to visualise and integrate data sources. You will make key stakeholders aware of significant trends from these reports.



Skills Range:

What we’re looking for

  • Educated to degree level - a degree in a numerical/marketing discipline a distinct advantage
  • Previous experience of Google Analytics (or another web analytics tool) in terms of technical setup and using web analytics data to drive actionable insight.
  • Previous use of Adwords, CRO tools, Search Console, SimilarWeb, SEMRush to analyse data would be desirable.
  • Highly proficient in MS Excel, particularly comfortable with functions such as lookups and pivot tables for data mining.
  • Someone who has a clear passion and enthusiasm for data analysis, is commercially aware and target driven.
  • A strong communicator - someone who can explain technical concepts to non technical audiences.
  • Time management and organisation skills essential. The postholder will be working across a large number of websites, and needs to be comfortable in setting priorities and managing expectations.
Key Area: Marketing/PR 13-1161.00Marketing/PR
Salary: £25,000 - £35,000 depending on experience
Attendance: Full-Time
Additional Information:

Beautiful Benefits…

25 days holiday + bank holidays

Company pension

Great team atmosphere & regular social events

Discounted holiday accommodation in Wales & Spain


No agencies please

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