VGROUP: BRAND COMMUNICATIONS AGENCY LAUNCH NEW WEBSITE

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July 2010 | Previous | Next

VGROUP celebrates their new baby.

Take a look at our lovely new website
www.vgroup.com

So with one final push our new website has now made its way into the World (Wide Web). Creating it has certainly been both painful and rewarding but like doting parents we’re very proud of our new baby. It's been many months in the making and although we may be slightly biased, we think it has a few cute features to coo over. We certainly have high hopes for its future.

A website is a powerful tool in marketing and awareness terms; it’s where many clients get their first impressions of us and our services, so creating an impact is essential. We wanted to make our specialist services clear and also make a lot more of all the great work we’ve done for clients both past and present. With these points in mind we worked on the information architecture to ensure everything had its place and would provide our audience a highly usable experience. We created a clear grid based layout that was easy to navigate and gave us the ability to show off our projects to their fullest.

Extensive case studies
As a promotional tool for us the new site allows us to send links to featured projects directly to prospects where they are able to read a brief overview of the project, view a series of images summarising the project and also, where available, download a full in-depth PDF case study for further reference. Alongside the visual aspects of the site, what happens under the skin is also completely new. When analysing how we wanted the site to work for us, we knew that basing the site on our in-house Content Management System V:CMS would give us all the flexibility that we needed.

Incredible editability
V:CMS was developed because we felt that most CMS systems seemed very bloated with features that most people would never need. We decided to develop a system that was flexible enough to give clients the features they needed, but was also intuitive to use. The administration area is clean, simple and ultimately usable. After all making routine updates to your website should be a simple task, and with V:CMS it is!

Super search optimisation
As with any website presence, Search Engine Optimisation (SEO) is a key aspect and V:CMS takes care of this by allowing bespoke meta data to be entered for any page and updated at any time through the web based interface.

So after many long hours, late nights, colour changes, furious head scratching, last minute updates and about four thousand, six hundred and seventy three cups of tea/coffee our new website is live: visit www.vgroup.com and have a look round. We’d love to hear what you think.

ABOUT VGROUP

A creative and integrated agency with specialists in marketing, branding, design and interactive media. Together we create and transform brands and communications

For more information contact: Richard Maennling on 01273 766300 or email info@vgroup.com

www.vgroup.com