Big Four Big Win for Man Bites Dog
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October 2010 | Previous | Next
KPMG, the Big Four firm providing audit, tax and advisory services, has appointed B2B PR agency Man Bites Dog to handle PR for its Performance and Technology consultancy arm in the UK.
Man Bites Dog will be supporting KPMG’s development strategy for Performance and Technology, by promoting the division’s IT and business performance consultancy capabilities.
Man Bites Dog won a three-way pitch to handle the media relations brief and devise a thought leadership programme.
Scott Parker, UK head of KPMG P&T, said: “We have an ambitious growth strategy for Performance and Technology, hence the need for powerful integrated PR, marketing and business development.”
Claire Mason, Founder and Managing Director of Man Bites Dog, commented: “The addition of such a high profile client is testament to the excellent work of our highly-driven team. We look forward to working with KPMG to support the rapid growth of the Performance and Technology division.”