White Hat Media appointed by film distributor Metrodome as first social media agency

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Brighton-based White Hat Media has been appointed by Metrodome Distribution as its first social media agency to boost online presence of film releases and encourage audience participation.

The film distributor, which has worked on releases including Oscar-winning Monster starring Charlize Theron, The Counterfeiters and Donnie Darko, will work with White Hat Media on extensive campaigns to increase online awareness of each film.

The first social media campaign begins with new DVD label Epic Asia’s launch film - a high-budget martial arts picture called Legend of the Fist, which Metrodome released at cinemas late last year.

“Metrodome has used social media before, but we wanted to get an expert on board to improve our results in this area,” said Jezz Vernon, Head of Distribution at Metrodome. “White Hat Media is very impressive and its knowledge and ideas will help us to directly involve people in all of our releases.”

Search and social media specialist White Hat Media plans to help Metrodome target appropriate audiences with creative ideas.

“The first campaign began on Facebook where people had the chance to win tickets to a preview screening of Legend of the Fist,” said Jeremy Spiller, MD of White Hat Media. “Consumers were directed to the competition by Metrodome’s channel partners HMV and LoveFilm.”

Metrodome has also recently ventured into film co-production. Age of Heroes, starring Sean Bean and Danny Dyer, and Age of Dragons, starring Vinnie Jones and Danny Glover are due to be released in 2011. White Hat Media will create a social media buzz around these titles.