Lego Town Brings Animal Welfare Messages Alive for Charity Awards Night

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October 2011 | Previous | Next

Video production company Fat Sand, based in Brighton, has just polished up its charity credentials by working with the RSPCA on a video animation designed to illustrate responsible business as part of the charity’s annual Good Business Awards, which took place on the 5th October.

The Awards, which are in their seventh year, celebrate businesses across fashion and food sectors, plus businesses who achieve excellence and innovation in animal welfare.

Fat Sand Productions was tasked with creating a fun and engaging way to get the audience on awards night to think about all the different aspects of responsible business. The team created a special town from Lego, with animated Lego people talking about this.

Joe Coyne, Managing Director of Fat Sand Productions said: “We wanted to create something a bit different, rather than the usual talking head interviews. I think most people have a soft spot for animals and Lego so combining them to illustrate an important message seemed the right idea.”

Jane Aslett from the RSPCA said: “We had a fantastic night celebrating businesses who are setting an example to others, with winners like The Co-Operative and Marks & Spencer. The video from Fat Sand really hit the spot and engaged our audience in just the right way.”

The video can be seen at http://youtu.be/bZPY2CrkFhg and a list of winners can be seen at http://www.rspca.org.uk/getinvolved/gba. For more information about Fat Sand Productions, please visit www.fatsandproductions.com.