Stunning rebrand for creative agency Kanoti.
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July 2012 | Previous | Next
Brighton based digital creative company Kanoti have transformed their brand to more accurately reflect the company’s position in the industry.
Kanoti worked with Steven Lester to arrive at the new brand and have updated the company logo, website, all company documentation and also their social media channels – vimeo and twitter.
The new brand was created to reflect Kanoti’s company ethos – a unique partnership between genius creative and rock solid trust in their client relationships. Kanoti brand characters were created as part of the exercise to make sure that the new brand continues to reflect the quirkiness of Kanoti’s creative approach and a strong sense of the company’s personality.
Alongside the rebrand, Kanoti have also created a beautiful ‘Our Approach’ animation to help explain what they do and to communicate the way in which storytelling is at the heart of their creative approach.
The ‘Our Approach’ animation can be viewed at: http://kanoti.com/about/
Steven Lester says this of the project: "Its always great to work on a rebrand project, and with Kanoti even more so as Sara and John were prepared to go right back to basics and build it from the ground up. The result is a clean identity with just a touch of quirk that is confident enough to take a back seat and let all their great work shine"
Kanoti’s Creative Director, John Davison, adds “Being in our fifth year we felt it was time to update the Kanoti branding to reflect our evolution as a company. It was a real pleasure working with Steve who nailed our brief and delivered an elegant and bold of expression of who we now are.”