Wired Sussex Blog

Telling Your Brand’s Story

Earlier this week, we ran a Breakfast Session on ‘Telling Your Brand’s Story’ which saw three fantastic talks from members on how you can bring your brand to life, what makes for a strong brand personality, how you can create a tone of voice that cuts through the noise and what makes for truly gripping content. So, whether you’re a new company looking to tell your story for the first time or you want to put a whole new lease of life into your business, check out the talks below for practical advice, fresh ideas and inspiration! Alison Sharpe, Strategic …

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How to Win the Right Work for Your Business – #WiredBrekkie

Recently, we ran a Breakfast Session on ‘How to Win the Right Work for Your Business’ which saw three fantastic talks from members on finding projects and clients that align with your own values and business goals. In this blog post, Ben, Alice and Stuart share their key advice from the session. Kicking off the event, we heard from Ben Potter, a Business Development Mentor. When it comes to business development, Ben’s witnessed the good, the bad and the ugly and now he’s on a mission to make the experience of buying and selling digital services better by helping agencies craft …

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Mastering Marketing Automation #WiredBrekkie

Recently we held a #WiredBrekkie on ‘Mastering Marketing Automation’ with insightful talks from our members and speakers Lindsey Pickles (Director and Founder of Bright Dials Digital Marketing) and Adam Lee (Director and Founder of No Pork Pies). Kicking off the morning, Lindsey gave an overview of marketing automation; the considerations to take into account and its potential benefits to your business. “What most businesses want is to be able to understand what their consumers are doing; their behaviour, what they’re interested in and their buying signals.” But in a world of information overload, where stats say we have smaller attention …

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Being a Successful Freelancer with Rifa Thorpe-Tracey

To celebrate Nationals Freelancers Day, yesterday we ran a #WiredBrekkie on ‘Being a Successful Freelancer’ where the wonderful Rifa Thorpe-Tracey gave a talk on the subject. Kicking off the event, Rifa shared her journey, experience and advice as a freelancer. And to frame the discussion, she asked: Why are you freelancing? Is it because of freedom, more time for yourself, more money, or because you don’t want to work in an office anymore? Rifa worked with some of the most creative web agencies in London in the late 90s, early 2000s. After managing a team of 20 writers, developers and …

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GDPR Compliance: An Opportunity for Business Development. #WiredBrekkie

Yesterday we hosted a Breakfast Session on GDPR and the opportunities it presents for savvy, forward-thinking, digital businesses to advise clients, address their needs and expand upon existing business. Below are the key takeaways from our three wonderful speakers: Scott Appleton (Commercial and IP Lawyer at Moore Law), Simon Cooke (Marketing Director at Pragmatic) and Morgan McCarthy (Founder at CDO Partners). Scott Appleton (Moore Law) kicked off the session with background on GDPR and some of the fundamental issues and legal considerations that they see when advising clients. What is GDPR? It’s only a few months until the implementation of …

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Delivering the Perfect Tech Pitch #WiredBrekkie

Last week we hosted a Breakfast Session with Alick Mighall (MD at miggle), Catrina Baker-Bassett (Digital Business Manager at DabApps) and Dominic Gomez (Founder and MD at Snorkel) who shared their knowledge and expertise on ‘Delivering the Perfect Tech Pitch’ and answered questions from members. In case you couldn’t make it, here are some key points from the discussion. Alick Mighall Evaluate. Improving how you evaluate leads increases your chances of coming first in all those selection processes you choose to compete in. Establish their expectations. If an inbound lead doesn’t come with clear expectations set around scope, budget and …

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Qualifying tenders and sales opportunities #WiredBrekkie

On 19th October, we ran a Breakfast Session on ‘Delivering the Perfect Tech Pitch’ and invited a panel of experts to share their knowledge on pitching and answer questions. One of the speakers was Alick Mighall, Managing Director at miggle; a content management, web development and consultancy agency specialising in Drupal. Below is a guest blog post by Alick, expanding on his #WiredBrekkie presentation. As a small business with no real dedicated sales, marketing or biz dev functions, it’s essential that we don’t waste time chasing the wrong sort of work. So we have to make sure we qualify inbound opportunities effectively. If we …

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Creating Valuable User Experiences #WiredBrekkie

As part of our ongoing Breakfast Session series, we invited Luke Hay, Natasha Popoola and Tom Prior to talk about creating valuable user experiences. Here’s some of their insights: At this session, we discussed how you can use analytics and the Kano Model tool to make data-driven decisions and create delightful user experiences. We spoke about the ways to improve the user experience, conversion rate and customer satisfaction of websites and apps and how to prioritise investment in new features. First stop: UX and analytics “Without data, you’re just another person with an opinion.” W. Edwards Deming. Taking an analytics-first …

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How to be a Successful Freelancer #WiredBrekkie

On the 10th November, we ran a Wired Sussex Breakfast Workshop on being a successful freelancer. We invited Richard Nash, Charlotte Ricca-Smith and Jim Callender to talk about their freelancer journey. Charlotte has kindly accepted to put her thoughts to paper. Here is her story of how she reconverted from freelance Journalist to Content Producer:  I was recently asked to speak at Wired Sussex breakfast session on ‘How to be a successful freelancer’. The invite couldn’t have come at a better time, as after 15 years or so as a freelance journalist I have had to rethink my job in order to …

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Top Tips to Create and Tell Engaging Business Stories #WiredBrekkie

On the 27th October, we ran a Wired Sussex Breakfast Workshop on how to tell your business story. We invited Jeta Bejtullahu, Content Strategist, Writer and Photographer, and Caroline Beavon, Infographics, Information & Data Designer, to talk about crafting compelling stories around your business and turn them into shareable content. Here is what we discussed:  Why is brand storytelling so important nowadays? Because it’s not about the product you make, it’s about the stories you tell. Our brains are wired to consume compelling stories. Create emotional narratives your audience can relate to, and you will have their attention. It doesn’t matter how big …

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