Creating Valuable User Experiences #WiredBrekkie

As part of our ongoing Breakfast Session series, we invited Luke Hay, Natasha Popoola and Tom Prior to talk about creating valuable user experiences. Here’s some of their insights: At this session, we discussed how you can use analytics and the Kano Model tool to make data-driven decisions and create delightful user experiences. We spoke about the ways to improve the user experience, conversion rate and customer satisfaction of websites and apps and how to prioritise investment in new features. First stop: UX and analytics “Without data, you’re just another person with an opinion.” W. Edwards Deming. Taking an analytics-first …

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Virtual Reality: Story telling and Brighton’s local expertise

This month the Digital Catapult Centre Brighton partnered with The Old Market across a series of events showcasing the use of virtual reality and storytelling. Richard Scott, Innovation Manager at the Digital Catapult Centre Brighton discusses why storytelling is crucial for driving the mass adoption virtual reality and how Brighton’s digital sector is uniquely positioned to take advantage of this growing field of technology. The words ‘virtual reality’ conjures feelings of immense but apprehensive excitement for me. I was brought up on Hollywood’s notions of virtual reality being just around the corner and that it would transform the way we consume …

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GUEST POST – Marianna Obrist – A ‘Flavor’ of Things to Come in Human-Computer Interaction

On Wednesday 2nd March 2016 we held our third event in the Tech Beyond The Screen series, around UX & Design for Connected Products. Marianna Obrist, Reader in Multisensory Experiences at University of Sussex, talked about some of the projects her and her team are working on researching multisensory UX for products without screens.   “The SCHI [sky] Lab research lies in the area of Human-Computer Interaction (HCI), an area in which research on multisensory experiences makes a difference on how we design and interact with technology in the future. We are an interdisciplinary team exploring tactile, gustatory, and olfactory experiences as novel interaction modalities. Touch: What …

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GUEST BLOG – Jason Mesut – Tech Beyond The Screen: UX & Design For Connected Products

On Wednesday 2nd March 2016 we held our third event in the Tech Beyond The Screen series, around UX & Design for Connected Products. Jason Mesut was one of our speakers who discussed the challenges around creating UX for IoT technologies, specifically without screen based interfaces. Jason, has put together this write up of the content he covered during his talk.   “I recently talked through this presentation at The Digital Catapult Centre Brighton’s interesting event Tech Beyond The Screen: Connectivity & Infrastructure. I tried to give a more User Interface (UI) perspective on the whole UX around Internet of Things subject. I suppose people …

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Au’Guest’ Blog Post – How Accessible is Your Website?

Written by Luke Hay, Research & UX Director at No Pork Pies, as part of the Wired Sussex guest blog month Accessibility is still often overlooked as part of the web design process but should be a crucial part of any design. Accessibility is not just about making sure your website works for disabled people, though this is obviously very important; it’s also about ensuring it works across all different types of devices and technologies. To get a better understanding of the problem that some people face when trying to use the internet I decided to try to complete four …

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