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Talking Talent with Strategic IC

We’re back talking talent, and this week we sat down with recruiting member company Strategic Internet Consulting, a B2B technology and account-based marketing agency with an impressive global reach, specialising in accelerating the growth of technology brands.

Horsham-based Strategic IC have worked with big data companies such as the likes of Acxiom and the NHS, and are looking to add some new members to their team.

Are you a digital marketer or strategist looking for your next career move? Then read on to find out why Strategic IC’s Chief Marketing Officer, Senior Strategists and Senior Marketing Executive love Mondays. 


What opportunities are there for progression at Strategic IC?

Declan Mulkeen, Chief Marketing Officer

We’re a fast-growing B2B Technology Marketing Agency, so the opportunities for career progression are endless. Our preferred option is always to promote from within and there are numerous examples of team members who have progressed through the company from more junior/entry-level roles to now form part of the Management team. It’s up to the individual to prove themselves and take control of their own careers.

The opportunities for career progression are endless.


What do you look for when interviewing someone for your team?

For us, it’s not about the CV or the experience. We take those for granted and these are non-negotiable must-haves. What is more important is the right culture fit. Will the potential candidate fit in, gel with their colleagues, build good working relationships and rapport with our clients? That’s an absolute must for us.

Secondly, it’s all about attitude and the ability to be in “continuous learning” mode. We work in an incredibly fast-paced world where new technologies, new ideas, new ways of doing things are appearing on a daily (if not hourly) basis.

We look for team members who are curious, question the status-quo and are constantly looking to improve both themselves and the wider organisation. 


How would you describe a typical working day?

Gerry Dapergolas, Senior Strategist

It’s a cliché to say that no day ever feels the same - but it’s true. Whether it’s a strategy session or learning a new tool or platform, if you are working for SIC you’re bound to be doing something new every day. You might start the day checking your emails or catching up on Slack, then jumping on a client call for the rest of the morning. 

In the afternoon, you might take some time to review the performance of your campaigns before checking in with some other team members to discuss content strategy. And if it’s a Friday, we like to celebrate sometimes by playing a bit of Mario Kart or having a drink in the office (or one of the local pubs).

Natasha Hemmings, Senior Marketing Executive

There’s no such thing as business as usual at Strategic - every day is different and we’re always evolving! Most of the day is spent working on client projects, communicating with clients and collaborating with the team to meet deadlines.

There's no such thing as business as usual at Strategic - every day is different and we're always evolving!  


We use a wide range of tools and technologies to execute client campaigns - from HubSpot to LinkedIn and tailored reporting platforms. We have weekly team meetings to check the status of campaigns and discuss the business as a whole. We also have plenty of tea rounds, bakes, and other treats!

What experience do you need for the role?

Jack Rawlings, Senior Strategist

I've been working in marketing for around seven years at this point, starting out as a Digital Marketing Assistant, and gradually working my way up through a range of roles in all sorts of industries and areas of marketing, both on the client and agency side, including running my own small agency for a number of years. This combination of a broad understanding of the general marketing picture and a deeper knowledge of some of the key channels and tactics has proven invaluable to me as I have progressed in my career.

More generally, a willingness to test, measure and iterate, and a desire to learn and develop has been particularly useful in this role and previously, as has a decent writing ability and good interpersonal skills.

Natasha, Senior Marketing Executive

An understanding of key B2B marketing tactics and technologies - and the curiosity to stay abreast of any changes in the marketplace is key, as well as the ability to work in a fast-paced environment and juggle a busy work-load, prioritising tasks to meet client deadlines. You decide what you do and when. The job is flexible, very much self-motivated and self-managed. This means team members need to be proactive in their work but it’s great to have the freedom to work at home or in the office and have the trust and understanding to know that things still get done! So you’ll need plenty of self-motivation.

What’s the most rewarding part of your job? 

Gerry, Senior Strategist

We get to advise our clients on a regular basis and educate them with our proven strategies and best practices. This is very rewarding as you not only get to help people do their jobs better (and think more strategically) but have a real impact on an organisation. Most of our clients are in the tech industry, which is very exciting.

Natasha, Senior Marketing Executive

We have a great team culture which makes work a fun place to be - we don’t dread Mondays! From canal boating to team curry nights, and even escape rooms, we have regular team outings. The Strategic office has a great atmosphere that is both open and supporting; great team communication makes it easy to ask questions and collaborate. No wrong answers!

Jack, Senior Strategist

Being able to see first-hand the success of a campaign you've created, and how it positively impacts a business' revenue and growth. The kinds of campaigns we run here at Strategic IC can result in enormous gains for our clients (B2B tech companies selling into the enterprise). One successful campaign can mean millions in revenue for a client. Being able to attribute that impact back to an ad you've conceived or a CTA you wrote, is a massively rewarding experience. 

Strategic Internet Consulting are recruiting for a Digital Marketing Executive and a Digital Marketing Analyst. Find out more about the roles on our Jobs site

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