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Campaign strategy consultant

Category:
Content Creation, Design and Creative, Marketing
Suitable for:
Freelancer
Location:
Brighton and Hove
Closing:
30 Apr 2021

About the brief

Background

In 2017, the United Nations General Assembly proclaimed the United Nations Decade of Ocean Science for Sustainable Development (2021-2030) (‘the Ocean Decade’) to stimulate ocean science and knowledge generation and thus reverse declines in the state of the ocean system while catalysing new opportunities for sustainable ocean use. The vision of the Ocean Decade is ‘the science we need for the ocean we want’.

When it comes to generating mass engagement in protecting and sustainably managing the ocean through science-driven solutions, however, The Ocean Decade (2021-2030) remains a highly technical UN initiative which does not offer an easy entry point.

In order to launch the Decade’s vision, a global multimedia, integrated communications campaign is to be developed that will present the opportunity for people to understand and appreciate the ocean as a key part of the solution to the planet’s sustainability and climate crises. Through compelling evidence and engaging stories of individuals around the world taking action, audiences will feel the urgency required to act themselves to use knowledge protect and restore the ocean.

This separate communications campaign aims to inform a ‘general public’ in ocean knowledge and science and encourage them to take action.

Generation Ocean (GenO) will communicate the Ocean Decade context in order to inform the audience of the importance of the ocean and the challenges facing it, as well as the need for knowledge and science in helping us to take action to restore and protect the ocean.

Job description

If you live and breathe marketing campaigns and are passionate about ocean issues, we want to hear from you. We’re looking for a flexible and versatile Campaign Strategy Consultant who will be responsible for the creative development and roll-out of a number of mini-campaigns that fit within our larger campaign delivery.

This primarily involves developing and implementing creative strategies to build and strengthen the campaign’s presence, helping it find a “voice” that will drive awareness and action in the target audiences.

The ideal candidate will be an experienced professional with a passion for the creative campaigns and able to employ trend-setting marketing techniques. You are a skilled Campaign strategist and are able to drive creativity and enthusiasm in others.

Your responsibilities will include tracking and analysing the performance of campaigns and ensuring that all marketing material is in line with the campaign strategy and identity. To be successful in this role, you should be able to turn creative ideas into effective campaigns that drive practical action in the audience. You will be part of a team working with the Creative Director, Campaign Writer, Online Marketer and Media Strategist.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline campaign activities.

This is for approximately 40-50 x days work.

Responsibilities

• Develop strategies and tactics to generate awareness in the GenO campaign and drive qualified traffic to the campaign’s front door.

• Deploy successful campaigns and own their implementation from ideation to execution.

• Enable valuable and engaging content for media, our website and social channels that attracts and converts audiences to take action.

• Build strategic relationships and partnerships with key industry individuals, organisations and brands.

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

• Analyse audience behaviour and adjust campaigns accordingly.

Requirements

• Demonstrable experience in campaign strategy and marketing for organisations in the Third Sector.

• Proven experience in tailoring strategy to target audiences and creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

• Solid knowledge of website analytics tools.

• A great sense of aesthetics and a love for great copy and fresh communication.

• Interest in ocean or related issues together with the potential and attitude required to learn.

• Up to date with the latest trends and best practices in creative campaign strategy.

• BSc/MSc degree in Marketing or related field.

Budget:
£275 - £325 a day

Contact

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