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Illustrator for campaign on the oceans

Design and Creative
Suitable for:
Brighton and Hove
1 day ago

About the brief

In 2017, the United Nations General Assembly proclaimed the United Nations Decade of Ocean Science for Sustainable Development (2021-2030) (‘the Ocean Decade’) to stimulate ocean science and knowledge generation and thus reverse declines in the state of the ocean system while catalysing new opportunities for sustainable ocean use. The vision of the Ocean Decade is ‘the science we need for the ocean we want’.

When it comes to generating mass engagement in protecting and sustainably managing the ocean through science-driven solutions, however, The Ocean Decade (2021-2030) remains a highly technical UN initiative which does not offer an easy entry point.

In order to launch the Decade’s vision, a global multimedia, integrated communications campaign is to be developed that will present the opportunity for people to understand and appreciate the ocean as a key part of the solution to the planet’s sustainability and climate crises. Through compelling evidence and engaging stories of individuals around the world taking action, audiences will feel the urgency required to act themselves to use knowledge protect and restore the ocean.

This separate communications campaign aims to inform a ‘general public’ in ocean knowledge and science and encourage them to take action.

Generation Ocean (GenO) will communicate the Ocean Decade context in order to inform the audience of the importance of the ocean and the challenges facing it, as well as the need for knowledge and science in helping us to take action to restore and protect the ocean.

£250 per day (approx 25-30 days over the next 10 months)


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