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Futuremedia Expands Top Management Team to Support Growth


David Welham, formerly Director of Learning Technology at Knowledgepool, joins Futuremedia.

Brighton, England, 13th January 2004 - E-Learning solutions provider Futuremedia Plc (NASDAQ: FMDAY) today announced the expansion of its top management team through the recruitment of David Welham for the post of Managing Director of its Futuremedia UK business and the appointment of David Bailey as Managing Director of its new Learning For All™ business.

“The strengthening of our top management team is in response to the strong growth we are experiencing in our business and provides us with the management capacity to drive further growth,” explains Mats Johansson, Futuremedia’s CEO. “It also made sense to have a separate Managing Director for our new Learning For All™ product line in order to meet needs of present and future customers. We anticipate that any costs will in future quarters be more than offset by the projected increase in revenue attributable to their activities and will not defer our return to profitability in this fiscal year.”

David Welham MSc FCIPD C.Psychol AFBPsS

Having spent over 20 years in the world of training and development at senior management level, David has built up considerable experience of working with organisations in all market sectors both in the UK and the US.

Prior to joining Futuremedia David was Director of Learning Technology with Knowledgepool and before that the CEO of Maxim Training.

Over the last two decades David has been responsible for the development and implementation of some of the largest technology based training projects undertaken in Europe. These have included multi-million pound training programmes for Tornado and Harrier pilots as well as ground breaking developments in the use of Artificial Intelligence in training.

David holds a BSc in Administrative and Business Studies and an MSc in Industrial Psychology. He is a Fellow of the Chartered Institute of Personnel and Development and a Member of the British Psychological Society. Over the years he has spoken at Conferences and Seminars worldwide and is the author of a number of books and articles in the field of training and development.

His appointment as Managing Director Futuremedia UK demonstrates Futuremedia’s ongoing commitment to deliver successful and effective learning solutions that deliver clear business benefits to our customers.

David Bailey

Following the successful development and launch of the Learning For All™ Service by Futuremedia Plc, David Bailey has been appointed as Managing Director of this new division. David has been a Member of the Board of Futuremedia since April 2002. His new appointment demonstrates the commitment of the company to achieving maximum growth in the new area of expanding the reach of e-learning solutions through the provision of cost effective computers, internet access and support services allowing staff to access learning resources from home.

About Futuremedia

Futuremedia plc (est. 1983) is a Solutions Provider in the growing e-learning market with 20 years experience in the interactive media field supplying products and services to industrial and commercial business sectors and government, mainly in the UK and Continental Europe.

The Company has a proven track record in providing knowledge and training via Solstra, its proprietary Learning Management System which in its largest application has a capacity for 240,000 users.

Futuremedia’s customers include BT, BUPA, Channel Four, Daimler Chrysler, GSK, Hilton International, IDEA, Royal Mail and Syngenta. Training content from partners Centra Software, NETg, Skillsoft and SmartForce is supplied and supported.

Futuremedia can be found on the Web at

For further information:

Media: Kay Phelps,

Tel: +44(0)1932-761 889,


Investor Relations: Mats Johansson,

Tel: +44(0)1273-829700,