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Britvic Soft Drinks becomes Futuremedia’s latest Learning For All client

Futuremedia’s learning and performance solutions become a major part of the company’s business transformation process

Brighton, England, 24 February 2004 - E-Learning solutions provider Futuremedia Plc (NASDAQ: FMDAY) today announced that Britvic Soft Drinks, one of the UK’s leading soft drink manufacturers, is to become the latest client to use its Learning For AllTM service. Futuremedia’s learning and performance solutions have become a major part of the company’s business transformation process. The financial impact of this contract to Futuremedia will depend on, among other factors, the level of Britvic employee participation.

Britvic is transforming its business to further support its strategy for growth and to make Britvic a great place to work.

Learning For AllÔ is being implemented to complement Britvic’s existing corporate e-learning programme from Futuremedia by providing access for nearly half of the employees who do not have Internet access at work, or who work in an environment not conducive to learning. This is being offered as part of a benefits package which provides the employee with a PC, Internet access, generic e-learning programmes for the family and personal use, as well as access to business specific e-learning programmes. The PC will be installed at the employee’s home, connected to the Internet, and the employee and his or her family will be given a demonstration.

The cost to employees is discounted through UK Government supported tax incentives, namely the Home Computing Initiative.

Futuremedia also supplies innovative training and development for the company’s senior and line managers. It’s working with leading providers such as Franklin Covey to produce a world-class programme tailored to Britvic’s management training needs.

Caz Hartard, training and development manager for Britvic, comments, “Working with Futuremedia is helping us transform our business processes. Not only do we now provide a world-class training programme for future business leaders, but we can extend this by providing e-learning to every employee who wishes to be a part of the programme”.

She adds, “The importance of this benefit can’t be understated. Learning opportunities can now be provided for every employee and their family. From a business perspective, it will maximise our investment into e-learning as well as provide recruitment, motivation and retention benefits. It will become, I’m sure, one of the best features in our new flexible benefits programme”.

Mats Johansson, CEO of Futuremedia, comments, “All of Futuremedia’s learning and performance solutions are helping this highly respected British company to achieve its goals. We are delighted that it has chosen to use Futuremedia’s full range of offerings, from Learning For AllTM, the Solstra Learning Management System and the creation of bespoke training content, to help employees perform at their best”.

About Britvic Soft Drinks

Britvic Soft Drinks is one of the UK's leading soft drinks manufacturers. The company’s head office is in Chelmsford and it has production and distribution sites around the country. Company turnover in 2002/2003 was 663 million pounds. As well as the Britvic brand, the company produces some of the UK’s best selling brands, including Tango, Pepsi, and Robinsons. Britvic can be found on

About Futuremedia

Futuremedia plc (est. 1983) is a Solutions Provider in the growing e-learning market with 20 years experience in the interactive media field supplying products and services to industrial and commercial business sectors and government, mainly in the UK and Continental Europe.

The Company has a proven track record in providing knowledge and training via Solstra, its proprietary Learning Management System which in its largest application has a capacity for 240,000 users.

Futuremedia’s customers include BT, BUPA, Channel Four, Daimler Chrysler, GSK, Hilton International, IDEA, Royal Mail and Syngenta. Training content from partners Centra Software, NETg, Skillsoft and SmartForce is supplied and supported.

Futuremedia can be found on the Web at

Press information: Kay Phelps, The PR Department for Futuremedia,; T: +44 1932 761889 M: +44 7710 043244;

Investor relations queries: Mats Johansson, CEO or T: +44 1273 829700