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Sensible Development Ltd

e-Commerce, Web Design & Development, Systems Integration

Buy Coffee Directly from the People Who Grow It

The International Trade Centre (ITC) is working with coffee farmers and organisations in Eastern Africa to introduce an initiative, “Farm To Home” creating a new business model where the profits of coffee farmers are put first.

A consumer focused eCommerce website ( has been built by Sensible Development, providing access for the farmers to the retail market. Profits from the sale of the coffee goes directly to the farmers.

Each purchase through this website will benefit the producers of the coffee with value addition not normally available to them when they sell into the local supply chain.

Whilst coffee farming is getting more challenging, the industry itself is booming. The retail coffee market is estimated to be worth over $83 billion USD per year. Across the world 80% of the coffee produced is grown by 25 million smallholder coffee farmers and their families who rely on coffee for their livelihoods.

All the coffees are chosen for their distinctly unique flavour, quality score and cup profile, a result of the coffee’s distinctive terroir, variety and, of course, production. The result is a range of coffees that are as distinctive and vibrant as the people who grew them. We are offering 4 varieties of coffee from:

  • Ethiopia - Yirgacheffe Coffee Farmers Cooperative Union. A floral and creamy coffee with notes of apricot, peach and lychee.

  • Tanzania - Communal Shama, Tanzania. A bright and sweet coffee with notes of blackcurrant, candied raspberry and black tea.

  • Uganda - Rwenzori Sustainable Trade Center. A creamy and fruity coffee with notes of orange, milk chocolate and forest fruits.

  • Burundi - Migoti Coffee Company. A lime, crab apple, black tea and chocolate coffee.

About Sensible Development 

Sensible Development (SD) is the leading provider of Speciality Coffee Marketplaces to coffee producers in South and Central America and Eastern Africa. They operate the underlying auction platform for the prestigious Cup of Excellence Coffee Competition.

SD facilitates trade for coffee farmers with buyers in Asia, Europe and North America through their comprehensive database and social media presence. We promote sustainable coffee production by providing key market access to producers to connect themselves with coffee buyers all over the world. Auctions on the SD platform have, over the past 3 years, broken the record for the world’s most expensive coffee, currently standing at $1,300.50/lb.

About International Trade Centre

The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations, and has worked to improve the conditions of trade for coffee farmers for decades. In a recent project, referred to as “MARKUP”, covering 5 countries in East Africa (financed by the European Union) the agency accompanied over 70 local coffee firms to improve their commercial skills, and gain a better price for their coffee.

We bring you a sample of these coffees through the Farm To Home initiative - with the vision that others may follow in the future.

About Alliances for Action

The ITC has developed the Alliances for Action (A4A) technical support programme to improve inclusive and more equitable participation in agribusiness value chains for producer countries.

Further Information