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UK’s Largest Mazda Dealer Boosts Car Sales Using Internet Marketing

Academy Internet generates 10,510 enquiries for TW White & Sons over the past year

Brighton, 6th June 2006 Academy Internet announced today that their client TW White & Sons, the UK’s largest Mazda dealership, have significantly increased their monthly internet marketing budget due to their website’s success in generating increased direct sales.

Since Academy Internet started their first Google pay-per-click campaign in April 2005, the TW Whites & Sons website www.twwhiteandsons.co.uk has received a total of 10,510 qualified leads to their site. Other internet marketing techniques such as Search Engine Optimisation (SEO), email marketing campaigns, ePR and Web Analytics are delivered within a simple monthly fee that covers all internet marketing activities by Academy Internet.

Academy Internet’s online marketing campaigns have included the promotion of special offers and weekend events which have boosted the number of visitors to the website and showroom. Special pay-per-click campaigns on Google and Yahoo for the autumn and winter sales have resulted in over 3,000 high quality prospects while internet campaigns promoting their MX5 sports car range have resulted in 3,244 leads to their website.

Online marketing expert Jason Woodford commented, “internet marketing has delivered a far higher return on investment than previous offline campaigns – the simple fact is that car buyers do their research online and we have been very successful in signposting those browsers to the TW Whites sales teams.”

Jane Saunders, Marketing Manager for TW White & Sons stated that “the relationship with Academy Internet has allowed us to understand our website business better and to develop it dynamically offering us an outstanding return on investment.” She also commented that “working with such a friendly, accessible and professional company is like having Daniel Rowles, Academy Internet’s Head of Internet Marketing, as part of my own team and essentially feels like I now have my very own website marketing dept.”

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For more information contact:

Galia Orme

Email: galia.orme@academyinternet.com

Tel: 01273 733433

Academy Internet is a specialist consultancy and training organisation providing e-Learning and Internet Marketing services.

Being an Investor in People is important to Academy Internet with eleven employees and over 20 Associates who deliver services including Internet Strategy, Internet Marketing, e-Learning, Online Technologies, Website Design and Usability, e-Commerce. Vodafone have identified the company as “one to watch” and IT Training picked it as a “Rising Star” for 2003. Members of the team have won awards for their work including Runner Up for BCS IT Trainer of the Year.

Academy Internet is a member of Sussex Enterprise, The British Web Design and Marketing Association, the e-learning Network and a Founder member of the Brighton & Hove e-Learning Alliance. It is registered on the Office of Government Commerce S-Cat register which means that a high quality service is assured and was one of the quickest Investors in People implementations seen locally by IiP, winning a case study role in the new IiP brochure!

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