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SEO, Content Creation, Marketing

Academy Internet acquires assets and employs key team from Adval Learning Solutions (in Administration)

Academy Internet has today announced the successful integration of key assets and core members of the award winning e-learning team from Adval (recently merged with Maxim, formerly known as KnowledgePool e-learning) into its own e-learning business.

Academy Internet is growing its revenues by more than 60% per annum and is on track to becoming one of the top 25 digital media businesses in the UK within 3 years. The company is constantly looking for opportunities to expand in its chosen areas of internet marketing and e-learning and the new acquisition represents a step closer to achieving their business strategy.

Maxim was known and respected for the quality of its e-learning production and has won many awards for its work. Key to Maxim’s success has been its Originate rapid e-learning authoring tool and the core team’s understanding of how to create effective e-learning content.

Six core members of the former Maxim e-learning team including Richard Middleton (Creative Director) and Tim Harrington (Sales Director) have now joined Academy Internet to lead and continue the profitable growth of its e-learning business.

Academy Internet has also purchased the exclusive global intellectual property rights to the Originate rapid e-learning authoring tool which makes it quick and easy to review and update e-learning content. Originate is already operational at the Academy Internet offices, and plans to further develop its capability are in progress.

More than ten of the former Maxim e-learning clients have chosen to work with Academy Internet to complete their projects and continue their successful relationships with the e-learning production team. Three ex-Maxim projects - for a major retailer and a top 4 UK bank have already been completed by the team who are now working productively at the Academy Internet offices.

Tim Harrington, Academy Internet’s Sales Director explained why this deal made sense, “despite strong pressure to disband, my team has kept faith in itself and its ability to impress customers by choosing to work with Academy Internet. We are now debt-free, profitable and cash generative; giving us the freedom to develop the business.”

Jason Woodford, Academy Internet’s Development Director commented, “Our near 100% success rate in retaining the former Maxim customers is clear testimony to the strength of the relationships we are entering into. I would like to thank our new customers and e-learning team for the faith they have put into Academy Internet. ”

About Academy Internet

Academy Internet ( is a specialist Internet Marketing and e-learning consultancy based in Brighton which operates across the UK and into Europe. The company has achieved rapid profitable growth since 2002 with a target turnover nearing £1m in 2006. Academy Internet values long term relationships and its dedication to customer service and return on investment has resulted in 60% of turnover being generated from repeat business and referrals. As an Investor in People, Academy Internet’s highly trained employees and Associates deliver Internet Strategy, e-Learning strategy and content, Internet Marketing and Website Design services to established high quality standards. Customers have the choice of either improving internal skills through training in these areas or by outsourcing to its experts within a robust service level agreement which is targeted on return on investment.

Academy Internet is the first e-learning company to achieve the Business in the Community “CommunityMark”, achieving the highest score of any IT company in the UK.