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SEO, Content Creation, Marketing

CIM event - What’s new in online marketing? Beyond the basics, Brighton 25/09/08

Digital marketing is changing and it’s getting harder to keep up with the latest thinking. This event goes beyond the basics and taps into the experience of businesses willing to share what’s new and what work’s for them in digital marketing. This will be an information rich event with expert speakers sharing the latest thinking for you to apply in your own organisation.

Event speakers:

Will McInnes, Managing Director at Nixon McInnes

Will is evangelical about all things Social Media, but more important than that he is a talented and inspiring translator. Will monitors the early adopter activity online and translates the concepts for marketers desperate to know how to apply these new online techniques. Even your granny would understand his explanations.

A believer in the wisdom of crowds he engages with his audience drawing on their experience, questions and ideas. A natural entertainer and passionate speaker, his talks demand your full attention.

At speaking events Will has poked, cajoled and motivated delegates from: The Body Shop, Time Out Group, BBC, Lloyds TSB, Fat Face, Zurich Financial, O2, Neilson Active Holidays, Stannah and Vodafone.

Daniel Rowles MCIM, Head of Internet Marketing at AI Digital

As part of his customer facing role for AI Digital search engine marketing specialist Site Visibility, Daniel helps online marketers to identify, plan and execute sustained high impact search engine marketing campaigns. In

keeping with the company’s reputation for sharing knowledge, Daniel has wowed conference audiences, training delegates and clients with his insights into search engine marketing strategies; many of those ideas are shared and discussed in the iTunes topping AI Digital internet marketing podcasts series which can be found at and as white papers at AI Digital clients have included Fish4Jobs, AAP, The Share Centre, Cardsave, Damovo, Neilson, Page One, William Read, IPC and The Pensions Regulator.

Robert Marcus, Director , Chat Moderators, &

Robert has over eight years of daily experience in judging user contributions in a variety of languages, going into chat rooms, comment areas, blogs, profiles and discussion forums, for clients from Amnesty, BBC and Glaxo, to Orange, Panasonic and Waitrose.

Programme Details:

18.30 hrs Register and nibbles

19.00 hrs CIM Sussex Welcome & Introductions

19.10 hrs Seven stupidly simple social successes by Nixon McInnes

A practical case study lead approach of how businesses are generating real world results including:

• Facebook

• Blogging

• Widgets

• Crowd Sourcing

19.30 hrs Search Marketing, by SiteVisibility, AI Digital Group

• How to measure ROI from search marketing

• Integrating Search into the Marketing Mix

• The growth of vertical search engines and their growing importance

20.00 hrs Break for further nibbles “n” networking

20.15 hrs The 2 Sides of User-Generated Content: Extracting Value & Staying Legal

• A two-part insightful case study presentation into how to use UCG to drive page impressions and revenues.

21.00 Time for networking in the bar


Ramada Jarvis Hotel,

149 Kings Rd,




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Book via telephone: 01628 427120

1 Places are only secured when they have been paid for.

2 If a VAT invoice is required, please supply an email address for CIM to send this to.