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Making £1 go a long way through SEO and Social Media

Making £1 go a long way through SEO and Social Media

How SiteVisibility turns every £1 spent into £53 revenue for removals company Bishop’s Move

Through the optimisation of its website for search engines, Bishop’s Move, the UK’s largest privately owned removals company, has witnessed a significant increase in new business leads via online channels. Using a an integrated mix of pay per click (PPC), search engine optimisation (SEO), Social Media and Online PR, SiteVisibility has engaged with Bishop’s Move’s target audiences ensuring new traffic is driven to its site, increasing direct sales.

SiteVisibility - a leading, integrated search, SEO and Social Media agency – was briefed to ensure the Bishop’s Move brand was delivered to a wider online audience, thereby generating new business leads in the UK, European and International removals, corporate relocation and self-storage markets. A campaign was developed which has resulted in Bishop’s Move receiving a noticeable return on investment, with the removals company now recouping £54.49 for every £1 spent.

The campaign results have also meant Bishop’s Move employed a brand new customer service team to deal with the new influx of business leads. The results include a 5,895% increase in traffic for keyword “removal companies”; 4,200% increase for “removal companies UK”; and 2076% increase for “removal company”.

SiteVisibility has also secured a 14% reduction in bounce rates which means that visitors now stay longer on the Bishop’s Move website and 168 keywords are now ranking on page one on Google.

Using an integrated portfolio of SEO and PPC tactics and campaigns, which include keyword analysis, theme based SEO campaigns, Adword management and the creation and optimisation of targeted landing pages, SiteVisibility has also increased the diversity of onsite content in order to facilitate engagement with potential customers.

Chris Marshall, Sales and Marketing Director for Bishops Move comments: “We are extremely happy with the results as SiteVisibility clearly understand our objectives. They are proactive, flexible and responsive to our needs. They have been so successful we’ve had to employ a new customer service team to deal with all of the leads.”

Jason Woodford, Chief Executive of SiteVisibility, commented: “This campaign clearly demonstrates how effective SEO and online PR campaigns can be. Reputation matters and increasing visits to websites and encouraging those visitors to click through and become your customers has become vitally important if businesses are to survive at a time when the internet and social media is having a major impact on all our lives, from both a personal and professional perspective.”

SiteVisibility brings a team of SEO, PPC, social media, strategy, technical and R&D boffins together to create flexible, future-proof and truly integrated digital marketing campaigns that deliver better results from sensible budgets

Founded in 1854 Bishop’s Move is now the largest family-owned Removals Company in the UK employing over 350 staff and has a fleet of 150 removal vehicles. It has 25 Branches across the UK with 2 European branches, in Gibraltar and Spain.

Notes to editor

SiteVisibility is a leading SEO, Paid and Social Media Marketing agency based in Brighton and London.

It promotes clients from a range of sectors including travel; publishing; hotels & hospitality; financial services; gambling; business; sport & leisure and large multi-national brands and companies.

SiteVisibility is behind the most popular internet marketing podcast in the English speaking world downloaded by a million people globally as well as organising Brighton SEO which is the UK’s most popular free conference for Search Marketers.

Media Enquiries

For further information/images or interviews then please contact:

Craig Peters

Osprey PR

0844 826 3136