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SEO, Content Creation, Marketing

SiteVisibility & Octink: Website Migration & SEO Case Study

SiteVisibility & Octink: Website Migration & SEO Case Study header image

The Challenge

Octink is a leading UK signage and workspace provider based in London, specialising in large format graphic production, general signage, and interiors.

Up until March 2017, Octink had no in-house SEO experience and had never invested in SEO as a channel. They only had limited in-house resource for supporting with new content production and although they had previously attempted to produce guides and case studies for their website, the content they had been producing was not optimised. Subsequently, they hadn’t experienced the increase in traffic or leads that they were expecting.

Our challenge was to help launch Octink’s first SEO strategy, while simultaneously helping their Marketing Manager and Managing Director understand more about the strategies and tactics associated with SEO. We also needed to support Octink with a website migration during their first month working with us!

The Results

After successfully supporting Octink through their website migration in April 2017, we continued to evolve their marketing strategy throughout 2017 and 2018 with our work spanning technical SEO, on-page optimisation, blogging, keyword research and analysis, Google Analytics auditing and configuration and most recently, launching their very first PPC campaign.

The results of our work together during 2017 and into 2018 has helped Octink to achieve YoY increases in all traffic (+43.1%), organic traffic (+17.3%), rankings and qualified leads.

“Working with SiteVisibility has opened our eyes to the potential of what we can achieve with SEO and more recently, with PPC. They have helped us enjoy a successful 2017, resulting in more leads & more traffic. More importantly, they’ve helped us thoroughly understand what it takes to make SEO successful”.

Mike Freely, Managing Director

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