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SEO, Content Creation, Marketing

Growing Electric Vehicle Revenue via Organic Search for Electrical2Go

Growing Electric Vehicle Revenue via Organic Search for Electrical2Go header image

The Challenge

In Autumn 2020, Electrical2Go had identified they were beginning to gain more interest and enquiries from customers for products related to electric vehicle charging, for both home and commercial installations. Together, we anticipated the demand for EV charging products was only going to increase, and devised a proposal to significantly grow the EV category.

Although we had the ultimate goal in mind of increasing sales of EV chargers, we first had to understand the scale of the opportunity and the required investment.

As such, we undertook preliminary research to identify search volumes, key competitors, content themes, and the required tactics.

Before our work, a single Product Lister Page (PLP) existed, but had never been optimised and Electrical2Go had never sold an EV charger via the Organic Search channel.

We determined that the most likely way to increase Organic Search revenue would be to create an informational content hub, consisting of guides and FAQs, as well as expanding the EV Charger category through additional subcategory PLPs.

Our research also uncovered several popular EV charger brands that we recommended Electrical2Go began to stock.

How did we do it?

>Researched and identified relevant search themes

>Identified in-demand EV Charger brands for Electrical2Go to stock and create brand pages for

>Created 7 new subcategory pages

>Created 5 informational landing pages

>Created 7 brand landing pages

The Results

As a result of our activity, within 14 months, the Electric Car Charger category grew from nothing to achieving:

>18,357 Organic Sessions

>15,964 Users

>237 Transactions

>£55,556 Product Revenue, representing 5% of total Organic Search product revenue for the period.

Contact Us

If you want to experience rapid growth in sessions and revenue like Electrical2Go did, don’t hesitate to contact us to discuss your needs. We’re always on hand to help! Call us on 01273 733433

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