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Wild Dog Design

Web Design & Development, Design & Branding, Digital Printing, Photography

Wild Dog Design Launches New Botswana Ad Campaign

Wild Dog Design, the Brighton based creative agency has been awarded the advertising design account for the Botswana Tourist Board, by their UK marketing agency, Southern Skies Marketing.

The campaign comprises of a simple & elegant design, drawing on a series of powerful key images coupled with emotive copy, therby reinforcing Botswana as a premium and unique destination.

Michael C Hughes, Managing Director of Wild Dog Design says “The sheer scale and beauty of Botswana is such that we needed to design a scaleable campaign, which allowed our client to adapt to the specific audience’s needs, whilst maintaining an elegant & striking visual identity. It was important that we captured Botswana’s breathtaking natural environment, along with the incredibly high level of personal service. It really is a very sexy destination.”

The campaign uses classic animal safari images, whilst also visually embracing the complete ‘Out of Africa’ safari experience; it has been initially applied across a series of press advertisements and exhibition POS material.

Julie Brenner-Clifford, Managing Director for Southern Skies added,“What was so refreshing was Wild Dog Design’s almost instinctive understanding of Botswana.We wanted a campaign that captured people’s imagination; it is a country where your most indulgent dreams of service and adventure can be realised and the agency has captured this perfectly.”

Wild Dog Design is a Brighton based design agency offering a combination of creativity, service & technical expertise. Formed in 1996, it has established a name for high quality, innovative and creative designs – with a particular knowledge and understanding of the specialist travel marketplace.