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Wild Dog Design

Web Design & Development, Design & Branding, Digital Printing, Photography

Austria Pick New Spa Partner

The Austrian National Tourist Office have awarded Brighton based agency,Wild Dog Design the branding and marketing launch of their prestigious new 'Spa Austria' brand.

The goal is to position Austria as the leading and most competent Spa and well-being destination in Europe for the British traveller. By promoting a selection of the country's finest 12 spa resorts, over a dedicated threeyear marketing campaign, the aim is to become the number one choice for spa holidays in Europe.

The brief was to create a new brand; coupled with a supporting marketing campaign. “At the heart of any selected media, we knew there had to be a superlative and elegant brand. We created the 'Spa Austria' concept to sit comfortably alongside the existing Tourist Office's logo, whilst having a strong & compelling identity of its own." says Michael C Hughes,

Managing Director of Wild Dog Design. "To be honest, it really was one of those eureka moments; the brand's personality was so strong that when applying it to the subsequent brochure, DM pieces & web site it felt almost pure & natural. Just as a Spa experience should be!"

Oskar Hinteregger, the UK & Ireland Region Manager for Austria adds “We are absolutely delighted with how our campaign is coming along. One of the most impressive aspects of Wild Dog Design, after first creating such elegant designs, was their ability to translate the brand message so successfully across all the selected mediums - from the web site & direct mail campaign right through to the brochure and POS."

Wild Dog Design is a Brighton based design agency offering a combination of creativity, service & technical expertise. Formed in 1996, it has established a name for high quality, innovative and creative designs – with a particular knowledge and understanding of the specialist travel marketplace.