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Wild Dog Design

Web Design & Development, Design & Branding, Digital Printing, Photography
http://wilddogdesign.co.uk/

Wild Dog help fundraise for young adults with Cancer

The Teenage Cancer Trust called for assistance from Wild Dog Design, to help them design a fundraising Direct Mail campaign to raise money for a new state of the art cancer care unit. The unit to be based at the Royal Marsden Hospital is being built and designed for teenagers and their very specific cancer treatment needs. It will be for young adults throughout the Kent, Surrey and Sussex area.

The campaign focus was on a young lady called Nicole who had been diagnosed with cancer when she was only 11 years old. Wild Dog met up with her as she celebrated her 21st birthday and in remission for 3 years; however Nicole had had cancer diagnosed (& beat it) three times in her teenage years. She spoke about her experiences and the message she wanted to convey in the campaign idea. Nicole wasn’t treated on a specialist cancer ward and she felt she didn’t have anyone her age to talk to who was going through the same thing. She said it was so easy to lose confidence in yourself and she desperately wanted to be just a normal teenager.

We recognised that these three issues for teenagers with cancer, identified by Nicole offered us the core message for any DM campaign. The campaign message was that Teenagers with Cancer lose a great deal, however with the help of the Royal Marsden unit we not only can give them the dedicated specialist treatment, but we can also help them not lose the other very important things in life such as their friends, confidence and independence. The new unit is being designed so that teenagers can continue being teenagers whilst still undergoing treatment.

As well as the design and artwork, Wild Dog handled all the print and fulfilment for this campaign.

Teenager Cancer Trust

The Teenager Cancer Trust doesn’t receive any government funding and they urgently need to raise £3 million to build this new unit. For more information on the Teenage Cancer Trust and this appeal please visit:

www.teenagecancertrust.org

Nicole Dryburgh's incredible story:

www.c-h-o-c.org.uk

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