Curalate: taking social shopping technology stratospheric
The Challenge
flannel's job was to take Curalate’s pioneering work with high street names and independent retailers and raise awareness among journalists in the UK. The company is headquartered in the US.
The Results
Almost 200 articles heavily supported new business activity and the customer success team in the UK.
Press coverage peaked when 13 publications ran news of QVC launching a social shopping function.
During the campaign, Curalate was crowned Most Disruptive Retail Technology in 2017 and Online Technology Vendor of the Year in 2019 at the Retail Systems magazine awards.
The company was recently acquired by ratings and reviews technology giant Bazaarvoice. flannel also helped launch Bazaarvoice in the UK - to see this case study, have a look at our 'Happy Clients' website page.
