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Oban International

SEO, Social Media, Testing

Search marketing needs to be both global and local

If this confuses you, you may want to tune into podcasts recently released by the Regional Language Network. They cover the hot topic of international marketing.

Among those companies with podcasts in the mix is local Brighton business Oban Multilingual. Oban, which helps companies optimise their websites for search engines globally, has thus far produced three podcasts, reported BBC’s Helen Finch.

These sound bytes provide information and advice for businesses looking to optimise their websites for international markets.

The other podcasts produced by the RLN will also cover more general cultural tips and information to help businesses cope with international markets.

The RLN is a government-sponsored service which provides UK businesses with support on language issues.

The podcasts can be downloaded for free at