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Fresh Egg

SEO, Strategy, Web Design & Development
http://www.freshegg.co.uk/

Fresh Egg Wins Econsultancy Innovation Award for CallTrackID™

Multi-disciplined search agency Fresh Egg has won an Econsultancy Innovation Award for its revolutionary telephone call tracking service CallTrackID™. The company triumphed by scooping up the prestigious award for ‘Innovation in Web Analytics and Optimisation’.

CallTrackID™ cleverly combines a proven free tool (Google Analytics) with existing telecoms technology, merging SEO and telecommunications to enable the tracking of leads and data that were previously invisible.

The judges commented: “Call tracking is essential to measuring the impact of a marketing campaign, and this is a simple and awesome solution. The web gets a lot less credit than it should from companies for sales and leads, mostly because the offline impact is invisible. Fresh Egg has developed something very clever that is easy to use by anyone.”

The award win closely follows Fresh Egg’s recent appointment as a Google Authorised Analytics Consultant (GAAC) programme member. Alan Wrafter, Google UK’s Programme Manager, commented: “We recognised Fresh Egg’s high level expertise in analytics and consultancy and to be one of only 19 GAAC members in the UK is impressive. We congratulate the team on their award achievement and are delighted to have the company on board. We look forward to further innovations they bring to the network!”

Media Contact:

Aneela Rose, Fresh Egg PR

Tel: 01444 241341 / Email: aneela@aneelarosepr.co.uk

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