How Fresh Egg helped Rainbow Trust with crucial Google Grants funding
The Challenge
Rainbow Trust were subject to a change in how charities were able to measure conversions. As a result the charity needed help with understanding how to maximise the available spend and a plan of action in how to continue to maximise the funds available from being part of the Ad Grants program.
The Results
We analysed how the charity had Google Analytics set up, and Rainbow Trust's in-house web developers were able to take our clear, actionable insights and put them into practice. This resulted in the charity regaining access to vital Google Ad Grants funding.