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Persistent Peril

2D/3D Animation, Illustration, TV/Film/Video

Persistent Peril Create Cohere Introduction Animation

Cohere is an AI startup based in Toronto. They have created a machine learning algorithm that allows for more natural language processing. We were thrilled to work with agency HelloAstro to create a short animation which explains how they do this, using a mix of 2D character animation and motion graphics.


Client: Cohere
Agency: HelloAstro (
Producer for HelloAstro: Olaya De Marcos
Creative Director: Justin Li
Direction: Ginny Jones
Design: Garth Jones
Producer for Persistent Peril: Sam Bourner
Animation: Ginny Jones & Garth Jones
Sound Design: James Locke-Hart
VO Artist: Mandy Kaplan

Watch the animation here: 


Cohere from Persistent Peril on Vimeo.