Trigger Solutions - Everflyht
The Challenge
Everflyht, a single estate Sussex vineyard, in the heart of Ditching and the South Downs National Park, on a pioneering journey towards regenerative viticulture, producing fine English sparkling wines. Having established the brand and determined style, we were approached to design and build a website with route to market for the first harvest, a site that showcases innovation in wine and inspiration behind the logo.
For us, usability was key in the design process, ensuring users can quickly navigate the site to sign as a member or make purchases at the online store, with as few clicks as possible. Modern and consistent design was the focus, producing a site that reflected the values of Everflyht with visuals leading the narrative. Develop digital strategy to generate traffic to site and build the brand, targeting sales and drive customer loyalty through seamless communication and dynamic marketing.
The Results
• Site launched in May 2022 generating a large number of subscription and wine sales
• Automated customer email journeys are being utilised to keep in touch with their customers
• Digital strategy with targets to increase sales and memberships
• Building the brand awareness in a highly competitive market
• Email marketing and customer interaction key factors
