Creating a Shared ESG Mindset
The Challenge
How can we communicate what Environmental, Social and Governance (ESG) means to KPMG, bringing to life the fire and passion that the company has to become a global leader in this area, and why it’s important to exhilarate employees, clients, and new talent alike?
Highlight how ESG is more than just a score - it's a shared mindset that inspires change. Speak to the beauty and fragility of our 'one blue marble' and take viewers on an immersive journey of discovery into how KMPG are helping create a better, fairer world for all.
We made this film in a state-of-the-art virtual production studio. Virtual production is a giant leap forward from the green screen; rather than acting as a huge backdrop and ambient lighting scheme, the 3D environment on the LED wall instantly reacts to the movement of the studio camera, tricking the eye into thinking that what we are seeing is real, and giving it vivid depth and perspective. The results? A stunning, immersive, and versatile storytelling device that seamlessly fuses together with elements of motion, stock footage, and studio cutaways to bring KPMG’s ESG story to life.
The Results
Within hours of launch the video had gained over 11,000 views with direct feedback from KPMG partners highlighting that this is one of their most engaged with films within KPMG.
It was proven so popular that it is now being rolled out across the globe.
We were also privileged to have the film recognised by We Are Albert as a carbon neutral production.
