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We Are Tilt

Creative, Web Design & Development, TV/Film/Video
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The Benefits of Flexible Thinking

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The Challenge

What do we mean by flexible thinking – and how can we help people to harness their own cognitive elasticity?

Find some experts. Send them in a DeLorean back to 1982 – to the BBC Television Centre. Make a school science programme.

The BBC Ideas brand has a great deal of scope for fun and quirkiness. With this in mind, we imagined the film as a tongue-in-cheek homage to the educational programmes of the early 80s. Think mustachioed scientists with bad hair, flimsy home-made props, wonky camera zooms and ‘futuristic’ analogue transitions – and full to the brim with elastic, stretchy references to emphasise cognitive adaptability (including a wibbly-wobbly jelly brain).

We interviewed two academic experts, to form the backbone of the piece. These were Dr Lisa Feldmann Barrett – a neuroscientist and psychologist at Northeastern University – and Dr Volker Patent – a chartered psychologist at The Open University.

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The Results

The film has received over 130,000 unique views and was chosen to feature on the BBC homepage.

Find Out More

https://wearetilt.com/the-benefits-of-flexible-thinking/