Help Nature ReNature
The Challenge
A lot of people aren't aware of the urgent need for nature recovery. The United Nations has called for one third of nature to be restored by 2030. Currently, the South Downs National Park is 25 per cent managed for nature. The goal is to reach 33 per cent by 2030 – and it can be achieved in a number of different ways from planting trees to restoring hedgerows, grasslands and village ponds.
At the core of the campaign we created sits a 70-second animation that brings to life the stunning surroundings and species of the South Downs, and tells the story of the importance of renaturing for future generations, through the eyes of a child on a nocturnal adventure with her mother.
Used as the creative fulcrum for the campaign, it was supported by a destination microsite designed to provide additional context to renaturing & encourage donations.
The Results
Since launch the Trust have raised £400,000 through the campaign.
The online reach for the campaign of far has been 378,000, with a media reach of 7.5m; with 221 different pieces of coverage. Feedback from the stakeholder is that the at this cadence the trust is well on track to achieving its target of £100m in 10 years.
