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TV/Film/Video, Design & Branding, 2D/3D Animation

Artillery completes brand campaign for ground breaking VR Experience with Sir David Attenborough

We are thrilled to have recently worked with Factory42, Talesmith, Dream Reality Interactive, Sky VR and The Natural History Museum. We have delivered the open titles and graphics for the new VR experience with David Attenborough at the Natural History Museum. Creating a brand look and intro sequence for the VR experience itself, we then carried this across into all the promotional campaign work. From Bill boards to web banners and internal artwork in the Museum.

In Hold the World, Sir David and the Natural History Museum will be brought together using a combination of interactive video game technology and TV documentary. For the first time ever, Sir David will be transformed into a hologram and will guide participants to virtually ‘handle’ ancient fossils and specimens, using his passion for the natural world to bring the objects to life.

The cutting-edge, game-style technology will allow users to hold up, peer inside, tilt and look more closely at the objects, which include fossils, bones and skulls from the museum’s world-famous collection.

Hold the World represents the first time these technologies have been combined in this way. Bringing together the best from TV and computer games will offer people the opportunity to explore one of the world’s top cultural institutions in the company of the world’s leading natural history broadcaster.

You can read more about the project we branded here.