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Artillery

TV/Film/Video, Design & Branding, 2D/3D Animation
http://www.artillery.tv/

White Clarke Group Infographic Film

White Clarke Group Infographic Film header image

The Challenge

Hitting the brand guidelines closely whilst creating engaging visuals. The film needed to sit along side Studio Kidd's digital and print branding that role out at the same time. The film needed to exist without voice over with its usage being not only online but also at events and shows where the visuals cannot be presented with audio.

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The Results

The main campaign uses lines to represent the main product functions, which are broken down into relevant subsections where required. The campaign spans web pages, product configurator, press ads, digital advertising, exhibition stands, animation and a folding guide. Artillery a simple and clean animated visual that communicates the message.

The campaign has been really well received, standing out in a crowded market and joining the dots between marketing campaign, brand and product.

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Find Out More

http://artillery.tv/portfolio/wcg-product-film/