Member Sign In

Artillery

TV/Film/Video, Design & Branding, 2D/3D Animation
http://www.artillery.tv/

Hold The World VR Experience

Hold The World VR Experience header image

The Challenge

To create something linear that exists in a non linear space. The other challenge was that what ever we designed had to work within Unity, the software that created the VR space.

Hold The World VR Experience image 1Hold The World VR Experience image 2Hold The World VR Experience image 3Hold The World VR Experience image 4

The Results

A learning curve and brilliant team effort from multiple agencies allowed for the design and 3D work we created to be translated into Unity. The titles originally moved through the corridor from top to bottom but this made the user feel unusual as they are sat still yet their world was moving. So through the development process the titles had to be static in their environment. Along with the VR titles we created all the marketing material and app design. Seeing the brand working through the huge halls at the Natural History Museum and the bus stop billboards outside were very rewarding.

The team won a D&AD Wooden pencil.

Hold The World VR Experience footer image

Find Out More

http://artillery.tv/portfolio/hold-the-world/