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Lark

Copywriting, Design & Branding, Marketing
http://www.larkagency.com/

Dementia UK Campaign: Here for Everyone Affected by Dementia

Dementia UK Campaign: Here for Everyone Affected by Dementia header image

The Challenge

Dementia doesn’t just affect the person with the diagnosis. It’s life-changing for everyone who loves them: from partners and friends, to children and even grandchildren.

Dementia UK wanted to reach out to the thousands of families struggling in silence, showing them they’re not alone, and offering expert support and guidance with whatever dementia throws their way.

After speaking to people living with the condition, we came up with a concept that put family members firmly in the spotlight: The ‘I live with Dementia’ campaign shows if you love someone with dementia, then you’re living with it too.

Concept approved, we led the project from start to finish, writing and designing the materials, producing props, casting actors, managing the shoot and post-production.

The Results

The Dementia UK team said it was so fulfilling to present a concept – to colleagues, supporters and beneficiaries – that instantly struck a chord, with little explanation.

“It’s wonderful to work on a campaign where you can just say that line [and] people understand what the campaign is about. It’s the simplicity of it that we’re really proud of.”

Claire Sandham, Marketing Lead, Dementia UK

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Find Out More

https://www.larkagency.com/work/dementiauk-campaign