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Mitchell & Cooper

Design & Branding, Marketing, Graphic Design
http://www.mitchellcooper.co.uk/

Mitchell & Cooper join call to #BalanceforBetter as they celebrate their all-female design team

Mitchell & Cooper has always been a company that strives to innovate and push boundaries, and as industry leaders in the manufacture and distribution of light catering equipment, the value an effective and balanced team brings is something the company is well aware of. As International Women’s Day looks to work towards #BalanceforBetter this year, the company is proud to celebrate their all-female design team, in an industry that is arguably still perceived as being male-dominated.

 

Co-owner and Creative Project Director at Mitchell & Cooper, Kat Cooper, explains how a female team came about and highlights the importance of diversity when hiring and integrating into a team:

 

“Hiring is tricky, but exciting, and is an opportunity to build the future of the company, and hiring talented female employees is a key part of that. Manufacturing was a male dominated industry but attitudes and values are changing. Roles are being examined and re-evaluated, and Mitchell & Cooper believe there are some incredible women in this industry and they are actively contributing to the positive change in perception on a daily basis.”

 

As Creative Projects Director, Kat Cooper manages Dorota Biniecka and Julia Fowler, Mitchell & Cooper’s Product Designer and Design & Development Engineer respectively. The trio is responsible for all of Mitchell & Cooper’s product development, from initial concepts of new product lines to the technical feasibility, safety and usability of these products as they continue from development to release.

 

Talking about their team dynamic, both as a unit but also as part of the bigger Mitchell & Cooper family, Dorota highlights the benefits a diverse hiring policy has for the company: “Appreciation and awareness of what each person can contribute to the overall goal of the company is essential, and so flexibility to allow employees to do great things within a great environment is key. Our team is balanced and this creates shared value for our business.”

 

Julia, the newest member of the team, adds that “Mitchell & Cooper is empathetic, considerate and most importantly, aware of the value that each person can bring. Being met with a welcoming and inclusive atmosphere creates a great environment to work in, and being part of a multidisciplinary team keeps you on your toes, so you’re always striving to achieve your best.”

 

As a company, Mitchell & Cooper has already seen the benefits of their design team’s working dynamic, with the success of their first in-house manufactured appliance, the Crustastun. Going forward, inclusivity, equality and diversity will remain key factors for Mitchell & Cooper as they continue to grow and challenge their own benchmark of success. Speaking of the important role International Woman’s Day plays in challenging gender roles and perceptions, Kat Cooper enthuses that “International Women’s Day helps to demonstrate what is possible and what opportunities are out there for women. It also helps to encourage and cultivate conversation, giving us a chance to redefine roles for both women and men, as part of a constructive confrontation of issues at play. The ‘Balance for Better’ theme this year is especially important for businesses to take note of, and hopefully will help form a positive movement towards diversity and increased success for those industries that push forward and accept the challenge”.

 

For more information on Mitchell & Cooper please visit www.mitchellcooper.com. For more information on International Women’s Day and this year’s theme of #BalanceforBetter visit www.internationalwomensday.com.