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Graphite Digital

User Experience, Design & Branding, Strategy

Graphite Digital & Vhi Healthcare Winners in the Lovie Awards

Graphite Digital & Vhi Healthcare announced today that they have been named a People’s Lovie Winner and Bronze Lovie Winner for Vhi parkrun Rewards. They are winners in the Apps, Mobile & Voice: Wellness & Lifestyle Category in the 10th Annual Lovies Awards. 

The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for excellence across websites, online advertising, internet video, apps, mobile sites & podcasts and social. IADAS, which selects the Lovie Award Winners, is comprised of Internet industry experts including Musician Imogen Heap, Dan Howell (danisnotonfire), Actor/Writer Stephen Fry, Vic Hayes (“Father of Wi-Fi”), Robin Chase (Founder, Buzzcar), Alexander Ljung, Founder & CEO of Soundcloud and Corinne Vigreux (Co-Founder, TomTom).

Vhi parkrun Rewards is a digital loyalty programme that allows all Vhi customers the opportunity to earn healthy lifestyle rewards as they participate or volunteer in parkruns. Active membership of the programme encourages Vhi Healthcare customers to take positive steps towards a healthy lifestyle. In January 2020, using insights from a prototype created by Graphite Digital, the rewards programme was redesigned and relaunched. It now provides digital voucher rewards and will also include personal goals and badges that enable customers to set goals and build towards their achievements. Vhi is the first health insurer in Ireland to tangibly reward customers for making healthy choices and taking part in a healthy activity. 

Graphite Digital and Vhi Healthcare will be honoured in the 10th Annual Lovie Awards first-ever virtual celebration, Lovies X Everywhere, kicking-off at 14:00GMT on 19 November 2020 at The site will showcase all “7 Words of Lovie” acceptance speeches from winners and Special Achievement honourees. A full list of the Lovie Awards winners can be found at

About Graphite Digital:

Graphite Digital is a digital customer experience agency that works with enterprise-level clients and has over 10 years of experience in the healthcare and pharma sector. Graphite solves problems quickly and makes positive changes for clients and customers by designing products and services which put humans at the centre of decision-making. The approach helps organisations understand user behaviour and improve interaction and engagement. 

About Vhi Healthcare:

Vhi is Ireland’s leading private health insurer, and they have over one million customers. They are dedicated to providing world-class healthcare solutions, and they have over 5 decades of experience in the Irish health insurance market. Vhi helps people in Ireland to access the best value, quality private healthcare through its extensive range of diverse healthcare products and services.

About the Lovie Awards

The mission of The Lovie Awards is to recognise the unique and resonant nature of the European internet community—from Europeʼs top digital and creative agencies and content publishers to cultural and political organisations and individual creators. Now in its ninth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With entries from over 33 countries, the Awards reflect the tremendous growth of the internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Italian, Swedish and Dutch can be entered in five main category types: Websites, Internet Video, Online Advertising, Mobile, Apps, Podcasts & Voice and Social. More information at Partners and Sponsors of The Lovie Awards include Google and WP Engine, among others.