Member Sign In

Graphite Digital

User Experience, Design & Branding, Strategy

Graphite Digital Named Winners at The Lovie Awards 2020

Graphite Digital & Vhi Healthcare were named as a People’s Lovie Winner and Bronze Lovie Winner for Vhi parkrun Rewards. They are winners in the Apps, Mobile & Voice; Wellness & Lifestyle Category in the 10th Annual Lovies Awards.

The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for excellence across websites, online advertising, internet video, apps, mobile sites & podcasts and social. IADAS, which selects the Lovie Award Winners, is comprised of Internet industry experts including Musician Imogen Heap, Dan Howell (danisnotonfire), Actor/Writer Stephen Fry, Vic Hayes (“Father of Wi-Fi”), Robin Chase (Founder, Buzzcar), Alexander Ljung, Founder & CEO of Soundcloud and Corinne Vigreux (Co-Founder, TomTom).

Vhi parkrun Rewards is a digital loyalty programme that allows all Vhi customers the opportunity to earn healthy lifestyle rewards as they participate or volunteer in parkruns. Active membership of the programme encourages Vhi Healthcare customers to take positive steps towards a healthy lifestyle. In January 2020, using insights from a prototype created by Graphite Digital, the rewards programme was redesigned and relaunched. It now provides digital voucher rewards and will also include personal goals and badges that enable customers to set goals and build towards their achievements. Vhi is the first health insurer in Ireland to tangibly reward customers for making healthy choices and taking part in a healthy activity. Learn more about the project here

Graphite Digital and Vhi Healthcare were honoured in the 10th Annual Lovie Awards first-ever virtual celebration, Lovies X Everywhere, that went live on 19 November 2020 at The site showcases all “7 Words of Lovie” acceptance speeches from winners and Special Achievement honourees. A full list of the Lovie Awards winners can be found at