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Tomango

Design & Branding, Web Design & Development, Marketing
http://www.tomango.co.uk/

How a Brand Transformation Increased the Quantity and Quality of Enquiries for Albion Languages

How a Brand Transformation Increased the Quantity and Quality of Enquiries for Albion Languages header image

The Challenge

Albion Languages provides expert translation and localisation services. As a premium brand, they aren’t cheap, but their quality and service standards are exemplary.

They came to us for a brand identity overhaul, to help them stand out in a crowded marketplace and reflect the high value services they offer.

We researched the company extensively, including holding diagnostic “Discovery” sessions with their management team. This allowed us to really get under the skin of the business and forge a new brand identity to support their growth.

The Results

The new brand identity for Albion Languages incorporates a strong, confident colour palette alongside simple, clean typography. This provides the brand with a feeling of authority and trustworthiness.

The logo was developed with a new graphic device, subtly adapting a speech bubble concept so it also resembles a smile. The intent behind this is to allude to the success of Albion Languages’ services and the happiness of their clients.

With the new brand identity agreed, it was applied across their website, stationery, brochure and other marketing assets.

This led to an increase in enquiries and, perhaps even more importantly, more of the right *type* of enquiries. This shows that the new brand identify is sending the right messages to the right people.

We continue to work with Albion Languages to boost their digital marketing activities, particularly to optimise their visibility in Google searches, including managing Google Ads.

Albion Languages estimate that our work brings in one new enquiry every day.

Find Out More

https://www.tomango.co.uk/work/albion-languages/