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Advice Cloud

Business Services, Consultancy, Public Sector

The driving force behind the government’s Digital Marketplace joins Advice Cloud team

- Tony Singleton OBE, former G-Cloud and digital commercial programme director at Government Digital Service, joins Advice Cloud team as a Strategic Advisor. Will this bring a strategic advantage to Brighton’s cloud technology sector looking to sell to government?

With a £580m Digital GVA and a 92% tech Sector Growth Potential Brighton is known as UK’s Silicon Valley. Many of the local companies are in cloud technology and are keen to sell to the public sector. One of the biggest avenues to this lucrative market is the G-Cloud framework. Currently in its 9th iteration, G-Cloud has since its inception generated over £2 Billion of sales, with 47% of sales being awarded to SMEs. For Brighton hopefuls, advice from Tony Singleton, the brains behind G-Cloud, might just be what makes the difference.

“I am incredibly excited and humbled to have a person of Tony’s calibre join the team. He will bring an unrivalled wealth of experience and knowledge to us here as well as assisting us & our ambitious SME clients deliver better public services. His track record at GDS speaks for itself and I am confident that he will have considerable impact on the local economy here in Brighton & Hove. “, says Chris Farthing, Managing Director at Advice Cloud.

Tony Singleton has twice been named one of the top 50 most influential people in UK IT and has been awarded an OBE in the Queen's Birthday Honours List 2014. Tony is looking forward to sharing his wealth of experience with Brighton’s tech community. He has always been passionate about providing opportunities for more quality suppliers to win public sector work and aims to take this forward working with Advice Cloud, who share his vision.

“I have always felt passionately about opening up barriers so that new and innovative suppliers have the opportunity to work with the public sector on great digital services. SMEs can deliver better value for money through increased competition by bringing fresh ideas and thinking. I am delighted and very much looking forward to continuing realising this ambition working with Advice Cloud”. Says Tony Singleton OBE.

Singleton brings experience of over 35 years working in Government to Advice Cloud. He is a graduate of the Cabinet Office’s Major Project Leadership Academy, he was chief operating officer for Directgov from 2006 to 2011, before becoming chief operating officer of the Government Digital Service. From March 2014 he was the G-Cloud and digital commercial programme director, a post he maintained until March 2016. After his pioneer work on the Digital Marketplace he was Chief Operating Officer at the BEIS Department and until recently the IFA Set-up Programme Director at the Department for Education.

The role at Advice Cloud marks a significant step in Singleton’s career. After a long and monumental service in the Public Sector he now intends to focus on developing his consultancy work helping to, as he puts it, “turn your ideas into reality.”