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UnitedUs

Design & Branding, Web Design & Development, Strategy, Copywriting
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MacConvilles Celebrates 80 Years With a Rebrand

With over 80 years at the core of surveying and amidst the COVID-19 pandemic, MacConvilles have taken the bold step to reposition themselves with a new brand identity. The new look reflects their ongoing commitment to enabling the developments that shape communities across the South East - from the refurbishment of the University of Sussex Library, to Croydon Town Hall and the Community Kitchen fit out in the heart of Brighton. 

There aren’t many businesses who can boast an 80 year legacy, but MacConvilles is one of them. Not your stereotypical surveyors, MacConvilles value so much more than bricks and mortar - due to their wealth of knowledge and expertise, the team truly understands the societies and communities they serve. Keen to continue engaging with the local community, after many successful pro bono projects such as the Brighton Community Food Partnership and TogetherCo, MacConvilles aims to extend this work across the South East. 

MacConvilles’ new identity is a result of a long term engagement with strategic branding agency UnitedUs, who undertook a complete reassessment of their culture and identity through months of research, strategy and design. Launched on September 7th, the new identity brings MacConvilles’ knowledge and wealth of experience to the fore; continuing to develop their long-standing relationships with both the clients and communities they serve. 

Their new strapline “At the core of surveying since 1938” - put their heritage and holistic approach at the centre of the brand, with the visual identity - consisting of circular graphic devices, and core textural elements, further demonstrating this. While the pairing of a highly modern typesetting with colours that offer a twist on a classic 1930’s colour palette, demonstrate that the history behind the brand is capable of propelling them forward into the future, and gaining them the recognition they deserve. 

Ben Coombs, Director at MacConvilles said:

From inception to completion, working with the team at UnitedUs has been a real pleasure. After 80 years of business, we took the opportunity to have a cultural reset and ensure we had a brand identity that matched our ambitions. UnitedUs worked with our staff, and clients to better understand who we are, and what makes MacConvilles special. Understanding this was key, and what I believe sets UnitedUs apart from the crowd. Through this process we have been challenged and at times have had to take a leap of faith and place our trust in those who know best, but we are so glad we did. The new brand is exciting, fresh and modern, but still reflects our amazing heritage. It is a brand that we have all helped create and one we can be really proud of.

Luke Taylor, Co-Founder and Creative Director at UnitedUs said:

For companies to stand the test of time, they need to not only embrace change, but actively look to evolve and become more than they are. MacConvilles has been at the core of some of the most important buildings within our community - the two universities, our galleries, community centres and hospitals - for over 80 years. The ambition to bring their rich history and expertise to other projects that foster communities to the wider South East region is exactly what we hope to instil through their new brand identity. The fresh and energised perspective of the MacConvilles leadership is championed in their vibrant new aesthetic, while the brand language now does away with the same-old-same-old of construction in favour of the human-centricity that drives the people within their team.

Read more about the rebrand, with UnitedUs' latest case study here